Privacy Policy
Last Updated: 08 Jan 2025
PRIVACY POLICY
1
Information We Collect
We collect the following types of information to provide and improve our services:
A
Personal Information
- Name, email address, and contact details provided during account registration
- Demographic data like age, gender, and preferences (if provided)
B
Health and Wellness Data
- Physical activity data such as workout history and progress tracking
- Health-related information like body metrics, fitness goals, and dietary preferences
- Data entered manually or synced from third-party devices
C
Device and Usage Information
- Device information, including model, operating system, and app version
- Log data such as IP addresses, app activity, and crash reports
D
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and analyze app usage
2
Legal Basis for Processing
Our data processing practices are based on the following legal principles:
A
Consent
Most data is collected and processed with your explicit consent
B
Legitimate Interests
- We process data to improve app functionality
- To ensure security
- To analyze performance metrics
C
Contractual Obligations
Certain information is required to fulfill the terms of service, such as account registration
D
Legal Compliance
Processing may also occur to meet legal and regulatory obligations
3
Biometrics and Sensitive Data
If you choose to enable biometric features or input sensitive data, we process this information with extra care.
A
Biometric Data
- Data such as facial recognition or fingerprint information (if applicable) may be used for secure authentication
- Biometric data is encrypted and stored only on your device unless explicitly authorized by you
B
Sensitive Health Data
- Sensitive information, like medical conditions or dietary restrictions, is processed only to provide personalized recommendations
- Consent is required before collecting or processing any sensitive data
4
How We Use Your Information
We use the information we collect to provide, improve, and personalize the Purify app experience. Specifically, we use your data for the following purposes:
A
Service Delivery
- To create and manage your account
- To provide personalized fitness and wellness recommendations, including yoga sessions, dietary plans, and progress tracking
B
App Functionality and Improvement
- To analyze usage patterns and improve app performance
- To troubleshoot technical issues and maintain app security
C
Communication
- To send you notifications, reminders, and updates related to your wellness journey
- To respond to inquiries, provide customer support, and notify you of policy updates
D
Personalization
- To customize content, suggestions, and recommendations based on your health and wellness goals
- To adapt features to match your preferences and app usage
E
Compliance and Legal Obligations
- To comply with applicable laws and regulations
- To enforce our terms of service and prevent fraud or misuse
5
Data Minimization
We are committed to collecting only the data that is necessary for the purpose of delivering our services.
A
Purpose Limitation
- Data is collected and used strictly for the stated purposes in this policy
- Unnecessary or redundant information is not retained
B
Anonymization
Wherever possible, data is anonymized to reduce privacy risks while maintaining app functionality
6
How We Share Your Information
We value your privacy and will not sell your personal data. However, we may share your information under the following circumstances:
A
With Service Providers
- We may share data with trusted third-party service providers to facilitate app functionality, such as hosting services, analytics providers, and customer support
- These providers are obligated to protect your information and use it solely for the purposes we specify
B
For Legal and Compliance Purposes
- We may disclose your information to comply with legal obligations, such as responding to lawful requests by public authorities or government agencies
- To enforce our Terms of Service, investigate potential violations, and protect the rights, safety, and property of our users, partners, or the public
C
With Your Consent
We may share your data with third parties when you provide explicit consent. For example, linking your Purify account with third-party apps or devices (e.g., fitness trackers or meal planners)
D
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner or entity. We will notify you of any such changes and ensure your data remains protected
E
Aggregated or Anonymized Data
We may share aggregated or anonymized data that cannot identify you personally, for purposes like research, analytics, or marketing insights
7
User Consent
By using the Purify app, you acknowledge and agree to the following:
- Collection and processing of your personal and wellness-related data to provide app features and functionality
- Sharing of anonymized data with third parties for analytics and app improvement
A
How to Withdraw Consent
You can withdraw consent at any time by adjusting your privacy settings within the app or contacting us directly
8
In-App Purchases and Subscriptions
Purify offers in-app purchases and subscription options for premium features.
A
Payment Processing
Payments are handled by third-party providers, and no payment information is stored directly by Purify
B
Refund Policy
Refunds are subject to the policies of the app store (Google Play or Apple App Store) where the purchase was made
C
Subscription Management
Users can manage or cancel subscriptions through their app store account settings
D
Free Trial Periods
Free trials, if offered, automatically transition to paid subscriptions unless canceled before the trial ends
9
Pose Data Collection and Processing
The Purify app uses real-time pose detection to provide feedback and guidance on yoga and exercise routines.
A
Data Captured
- Video frames or skeletal joint positions are analyzed in real-time to assess posture accuracy
- This data is processed on your device unless you opt to save session feedback for progress tracking
B
Temporary Storage
Pose data is not stored unless you explicitly choose to save session reports or enable progress tracking
C
Processing Privacy
All pose detection is performed locally on your device unless cloud-based analysis is explicitly enabled for advanced insights
D
Anonymization
When shared for research or app improvement, pose data is anonymized and stripped of any personally identifiable information
10
Subscriptions and Payments
Purify offers subscription-based plans to unlock premium features, including advanced PoseNet functionalities.
A
Payment Details
- Payments are processed securely through third-party platforms (e.g., Google Play or Apple App Store)
- The app does not store payment details
B
Subscription Tiers
Free and premium subscription tiers are available, with premium plans offering exclusive features like detailed progress analytics and guided correction sessions
C
Auto-Renewal
- Subscriptions renew automatically unless canceled via your app store settings
- Renewal notices will be sent prior to the billing date
D
Trial Periods and Discounts
Promotional free trials or discounts may be offered, with terms clearly outlined during the subscription process
E
Refunds
Refunds are governed by the policies of the app store through which the subscription was purchased
11
Your Rights and Choices
We respect your rights regarding your personal data. Here are the options and controls available to you:
A
Access and Update Your Information
- You can access and update your account information through the app's settings
- Ensure your personal details and preferences are accurate and up-to-date
B
Data Portability
- Request a copy of your personal data in a portable format
- Submit a request via the app or contact our support team
C
Deletion of Data
- You have the right to request the deletion of your personal data
- Please note that certain information may need to be retained for legal or operational reasons
D
Withdraw Consent
If you previously provided consent for specific data uses, you can withdraw it at any time through the app or by contacting us
E
Opt-Out of Communications
- You can opt out of marketing emails or notifications through your account settings
- Essential service notifications (e.g., password resets) may still be sent
F
Restrict Processing
Request restrictions on how your data is processed under certain conditions, such as disputing its accuracy or legality
G
Data Protection Requests
For inquiries or to exercise your rights, contact our data protection officer at [insert email/contact info]
12
Data Accuracy and Completeness
We rely on you to provide accurate and complete data for the best experience.
A
Accuracy Obligations
Ensure that all personal and health-related information you provide is accurate and up-to-date
B
Periodic Review
Periodically review your account information to correct errors or outdated data
C
Consequences of Inaccurate Data
Providing inaccurate or incomplete data may affect app functionality and the accuracy of recommendations
13
Data Retention and Security
We prioritize the security of your personal data and ensure it is retained only as long as necessary for the purposes outlined in this policy.
A
Data Retention
- Account Information: Retained as long as your account remains active. You can request deletion at any time
- Usage Data: Retained for analytics and reporting purposes in anonymized or aggregated formats
- Legal Requirements: Certain data may be retained to comply with legal obligations or resolve disputes
B
Data Security
- We implement industry-standard security measures, including encryption, secure servers, and access controls
- Our app and systems undergo regular security audits to identify and address vulnerabilities
C
Your Role in Data Security
- Protect your account by using a strong password and keeping your login credentials confidential
- Notify us immediately of any unauthorized use or suspected security breaches
21
Updates to This Privacy Policy
A
Policy Revisions
- We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable legal requirements
- Any updates will be posted within the app and on our official website, with the 'Effective Date' at the top of this policy revised accordingly
B
Notification of Changes
- For significant changes, we will notify you through prominent notices, such as app notifications, email updates, or banners within the app
- Continued use of the app after updates indicates your acceptance of the revised policy
C
Reviewing Updates
We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information
D
Archiving Prior Versions
Previous versions of the Privacy Policy will be made available upon request to maintain transparency
22
Research and Development
We may use anonymized or aggregated data for research purposes to improve our app or contribute to wellness-related studies.
A
Use of Data
Aggregated data may be shared with academic institutions, healthcare providers, or research organizations
B
No Identifiable Information
All data used for research purposes is anonymized to ensure it cannot be traced back to you
C
Contribution to Wellness
Research findings may be used to enhance our services and promote the broader understanding of health and wellness
23
Subscription Management
Manage your subscription directly within the app or through your app store account.
A
Upgrade or Downgrade Plans
Easily switch between subscription tiers based on your needs
B
Cancellation Policy
- Cancel your subscription anytime through your app store account settings to avoid future charges
- Cancellations apply to the next billing cycle; no refunds for the current cycle
C
Subscription Status
View your subscription details, renewal dates, and payment history in the app's 'Account' section
D
Notifications
Receive reminders for upcoming renewals or changes to subscription terms via in-app notifications or email